JohTheMa PROMOTIONS is pleased to announce a new collaboration with Brussels-based singer-songwriter Bai Kamara Jr. The Dutch promotional campaign will focus on his forthcoming album Future Street, scheduled for release on March 26, 2027. With two singles already available and the next single, Moonchild, set for release on November 13, Kamara is gradually revealing a new chapter in his musical journey.
Raised in the United Kingdom and based in Brussels for more than 25 years, Sierra Leonean-born Bai Kamara Jr. has developed a distinctive musical identity that moves naturally between blues, soul, folk, funk and jazz. His warm, expressive voice and personal songwriting have earned him international recognition, and he has performed with artists including Habib Koité, Cassandra Wilson, and Rokia Traoré. He has also supported Vanessa Paradis and Keb’ Mo’ and collaborated with Dani Klein of Vaya Con Dios.
Future Street – a different direction
With Future Street, Kamara deliberately steps away from the predominantly acoustic approach of his previous work. Recorded in the intimate surroundings of his Brussels living room, the album places his electric guitar, stompbox, voice and songwriting at the centre of the music. The result is a stripped-down, contemporary interpretation of the blues that balances raw electric textures with moments of vulnerability and reflection. Across fourteen songs, Kamara explores love, loss, faith and the more mysterious dimensions of human experience. Although essentially a solo recording, Future Street also features contributions from Guy Swinnen of The Scabs, Dani Klein of Vaya Con Dios and American-born singer Beverly Jo Scott.
Two singles already offer a first introduction
Listeners can already discover two tracks from the forthcoming album: My Woman She Long Gone and Bring Back Love. Both have been released with accompanying videos, offering an early introduction to this new phase of Kamara’s musical development.
Bai Kamara Jr. – My Woman She Long Gone
Bai Kamara Jr. – Bring Back Love
These releases provide an opportunity to become acquainted with the material before the full album arrives. They also underline the importance of presenting Kamara as an individual songwriter and performer rather than defining his music through a single genre.
Moonchild – the next chapter
The forthcoming single Moonchild will mark the next stage in the album’s release campaign. With Future Street, Kamara continues to explore the possibilities of electric blues while maintaining the personal approach to songwriting that has shaped his career. Further information about Moonchild and the album campaign will follow through the official artist and label channels.
Building presence in the Netherlands
JohTheMa PROMOTIONS will lead the Dutch media campaign around Future Street, working closely with MIG Music and Kamara’s team. The campaign will focus on meaningful editorial exposure through reviews, interviews, radio opportunities, and carefully selected music and cultural media. While Kamara’s music has a natural connection with blues and roots audiences, his artistic background and contemporary approach offer opportunities to introduce his work to listeners beyond those familiar circles. The collaboration also connects with his developing Dutch live presence. Working with booking agency Monkeyman, Kamara is exploring performances at intimate listening venues and smaller music clubs.
One concert has already been confirmed: Sunday afternoon, June 13, 2027, at De Brauerij in Kranenburg-Niel, Germany, close to the Dutch border.
For JohTheMa PROMOTIONS, this collaboration reflects a commitment to artists whose music is built on individuality, strong songwriting and genuine artistic expression.
Future Street will be released on March 26, 2027, on CD, vinyl and digital formats.
Artist: Bai Kamara Jr.
Album: Future Street
Previously released singles: My Woman She Long Gone / Bring Back Love
Upcoming single: Moonchild (November 13th 2026)
Album release: March 26, 2027
Project coordination: MIG Music
Booking: Monkeyman Booking